Born in 2021, Defined is always focused on making a meaningful change in the way we as people take care of ourselves and the wonderful environment around us. As consumers, we should have the right to know where our products really came from. It was then when we came up with a mission to develop a line of all-natural and cruelty-free beauty products, that not only helps to boost a healthy care routine but also builds a healthy mindset because beauty shouldn’t be defined by others.